Are These Sleep Buds Going to Help with Sleep?

CapForge has worked with 1000+ ecommerce businesses and other small businesses

and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

Product Promo Video:

Other earbuds aren’t designed for sleep. They either stick out too far, have wires wrapped all around your head, fall out, or if they do stay in you wake up feeling like you have weird fingers jammed in your ears all night. Our tips are specially designed for all-night comfort. They’re super low profile and the soft silicone keeps them comfortably snug in your ears all night. Or during the day if you wanna catch a quick nap in between Zoom calls because you wanna ease the stress about the fact that you’re gonna be doing Zoom calls for the rest of your professional life. I should’ve become a musician. Damn it, mom. Speaking of music, the coolest part about Ozlo Sleep Buds is they don’t just offer a selection of common soundscapes, you can stream whatever you want, really, anything you want. Music, movie, shows, podcast, audiobooks, “The Office”, whatever puts your mind in this happy place. So stop suffering from trash sleep. Comfortably block, coverup, and replace the noise. Listen to what soothes you and put your brain and body to bed with Ozlo sleepbuds. Get your sleep on at ozlosleep.com.

Matt’s Review: 

Okay, well, this is a cool idea. It’s kind of a basic business premise, right? There is a category of sleep or of earbuds right, Apple earbuds, and then all the other alternate options down to you know, I’ve seen them as low as 20 bucks for a pair. There’s probably ones cheaper than that. There’s high-end ones, and there’s ones for Samsung. There’s ones for specifically for people who are into high-end music and want a premium sound. So what they’ve done here is just take another use where people are using generic earbuds and said, “What can we do in a category that isn’t being currently addressed by any of their solutions and make it better?” So there’s plenty of people that fall asleep with them in, either by accident or intentionally. They like to fall asleep listening to stuff but if the piece of the earbud sticks out or it’s uncomfortable, it’s not good for sleeping, then that’s a problem. That’s a less-than-ideal solution. So instead of jumping into the general category and being just another earbud, they picked a niche which is earbuds for sleeping that didn’t have enough competition or didn’t have any. I don’t know maybe there’s one or two others, didn’t have a lot of competition. They thought they could dominate this and went in with a specific design a specific pitch for people not just looking for earbuds but for people looking for earbuds specifically to sleep. 

So it’s smart marketing. You got a differentiation. You got a reason for people who you would already have earbuds to buy also yours, to use them for a specific situation, and if they work well, work better than any other solution, cause they were designed for this specific use, then they’ll probably do well. People tell their friends “Hey I got these. You know, try them out. I love them. I can sleep in them.” So they’re doing it all right. That’s business 101 is finding a niche you can dominate instead of trying to just jump into generic competition with a generic product. And it looks like they’ve got almost $5 million raised on Indigogo. Almost 19,000 people are into this and it makes sense to me. There’s millions and millions of people who like to listen to things when they’re going to sleep, and so having a product that makes it comfortable to do that comfortable to sleep, I think it’s gonna be a hit. So I think this product will do well. And I think it’s a strategy that anybody looking to start a business can use, right? Figure out a general category, and then within that category find a sub-category that isn’t being addressed properly, that’s needs aren’t being met, and make that the place that you kind of wedge into the market.