best-e-commerce-kpis

Best E-commerce KPIs You Should Keep Track Of

If you’ve ever wondered what separates a thriving e-commerce business from an unsuccessful one, it’s tracking key performance indicators (KPIs) that make the difference. Successful entrepreneurs understand the power of data and how to use it to their advantage. When you know the best e-commerce KPIs to track, you’ll have a clearer picture of where…

keep-refunded-products

Should You Let Customers Keep Refunded Products?

Despite the busy holidays, major retailers like Amazon, Walmart, and Target have taken a different approach to product refunds. Instead of asking consumers to return the product, retailers are telling them to keep it. It’s an unexpected response that’s garnered attention from the e-commerce world. Why do big companies let customers keep refunded products? And…

amazon-product-promotion

Do’s and Don’ts of Amazon Product Promotion

If there’s one thing that sellers should take advantage of in Amazon, it’s their sponsored advertisements. Amazon product promotion is an excellent way to boost your product listing’s visibility and improve your conversion rates. As more and more sellers flood the platform’s market, competition is becoming increasingly challenging. Thus, you must use sponsored ads so…

landing-page

How to Create a Landing Page That Converts

One of the most overlooked aspects of marketing is the landing page. Often businesses forget how important landing pages are not just in capturing leads but also in converting them. A well-optimized landing page can boost your conversion rates by up to 80%! Imagine how effective your marketing campaigns will be when creating the perfect…