Entrepreneur Tips

When a med spa owner wants to grow revenue, the first instinct is usually to focus on getting more patients.  More advertising. More social media. More promotions. More leads. More consultations. More bookings.  But what if you could increase revenue without adding a single new patient?  You often can.  In fact, before spending more money…

For many med spa owners, the first provider they hire is one of the biggest milestones in the business.  It is also one of the easiest decisions to get wrong.  When you are both the owner and the provider, doing treatments yourself feels efficient. You control the patient experience, keep payroll low, and collect the…

Opening your first med spa is a major accomplishment. Getting it consistently profitable is an even bigger one.  But once your schedule is full, your team is busy, and revenue is growing, you may start asking a new question: Should I open a second location? For some med spa owners, a second location can be…

Opening a med spa is exciting.  You have a vision for the space, a list of treatments you want to offer, equipment you’re excited to buy, and hopefully a growing list of potential patients.  But enthusiasm can also lead to expensive decisions.  Many new med spa owners make mistakes not because they lack clinical expertise…

Opening your first med spa is a major undertaking.  There is the clinical side: providers, treatments, equipment, supplies, protocols, and patient safety.  Then there is the business side: entity formation, financing, real estate, staffing, technology, marketing, bookkeeping, taxes, and cash flow.  It’s easy to get overwhelmed because there are so many decisions to make –…

Starting a med spa can be an exciting opportunity. The aesthetics industry continues to evolve; new treatments and technologies are constantly emerging, and consumers are increasingly willing to invest in services that help them look and feel their best.  But there is a big difference between opening a med spa and building a profitable med…

If you’re a med spa owner, YouTube can be one of the most useful and most overlooked sources of continuing education.  There are videos on almost everything you need to run a practice:  The challenge isn’t finding information. It’s finding information worth watching.  There are thousands of aesthetic videos online, but not every channel is…

Running a medical spa can feel isolating.  You are expected to understand clinical care, hiring, marketing, sales, finances, equipment, patient experience, compliance, and business strategy. All while actually running the practice.  This is why some of the most valuable resources for med spa owners aren’t another software platform or piece of equipment. They’re people, communities,…

Running a med spa can be surprisingly isolating.  You’re responsible for the patients. You’re managing providers. You’re dealing with vendors, marketing, payroll, compliance, equipment, inventory, and finances.  And when something goes wrong, you may not have anyone in your immediate circle who understands what you’re dealing with.  That’s one reason online communities have become so…