The Truth About This “Magic” Sales Phrase
There’s a popular sales tip going around: say “Most people choose this” to influence customers. But does it actually work? In this video, Matt reacts to this advice and breaks down the psychology behind it.
Yes, social proof is powerful—testimonials, reviews, and referrals all help customers feel more confident in their decisions. But is this simple phrase really enough to boost conversions in a big way? Matt shares his thoughts on whether this is a game-changer or just a small, nice-to-have sales trick.
There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!
Video Transcript:
Business Advice Video:
If you’re a salesperson and want to make more sales, say these four words to your customers every time. Put the majority on their side by saying this: most people choose this. Psychologically your customer is going to have a much easier time making a decision knowing that they’re in the majority.
Matt’s Review:
All right I do agree that social proof is a key part of selling, right? People want to know that other people have made similar choices and had good results. So that’s why you put customer testimonials and you demonstrate that you’ve gotten good reviews and people sometimes ask for references or referrals when making a buying decision. And this is just more of the same, right? You’re just telling them and hoping that they trust you when you say that most people have picked the thing that you picked. It’s a nice little psychological trick. I don’t think it’s going to dramatically boost your conversion rates or have a huge impact on your sales, but it’s a nice little thing to throw in there. And hopefully, it does have a minimal impact. It doesn’t cost anything to do, so why not do it?
