Running a medical spa can feel isolating. 

You are expected to understand clinical care, hiring, marketing, sales, finances, equipment, patient experience, compliance, and business strategy. All while actually running the practice. 

This is why some of the most valuable resources for med spa owners aren’t another software platform or piece of equipment. They’re people, communities, and ongoing education. 

Podcasts can give you access to experienced operators and industry experts while you’re driving to work or between appointments. Masterminds and peer communities take that a step further by giving you opportunities to ask questions, compare experiences, and get accountability from other people facing similar challenges. 

The key is knowing which resources are worth your time. 

In this guide, we’ll review some of the most useful med spa podcasts, training communities, and mastermind-style programs, including what they focus on, who they’re best suited for, how they work, and what you can realistically take away from them. 

Part 1: The Best Med Spa Podcasts

Podcasts are one of the easiest ways for a med spa to keep learning. 

Unlike conferences or formal training programs, there is usually little or no cost, and you can consume the content continuously. The downside is that podcasts aren’t personalized. You might get an excellent idea from an episode, but you’re still responsible for figuring out how to implement it in your own practice. 

Here are several worth adding to your rotation. 

Medical Spa Insider 

Publisher: American Medical Spa Association (AmSpa)

Host: Alex Thiersch

Format: Interviews and industry discussions 

Frequency: ongoing, generally multiple episodes a month. 

If you want a broad overview of what’s happening across the medical aesthetics industry, Medical Spa Insider is one of the strongest places to start. 

The podcast is produced by AmSpa and hosted by its founder and CEO, Alex Thiersch. It focuses on the people, trends, regulations, business strategies, and issues shaping the medical spa industry. 

Recent episodes cover subjects ranging from AI and marketing to private equity, practice operations, training, patient acquisition, and industry regulations. 

Primary Topics

• Medical spa business strategy 
• Industry trends
• Compliance and regulation
• Marketing 
• Practice management 
• Training and education 
• Technology and AI
• Leadership 
• Scaling 
• Interviews with industry leaders 

Ideal Audience

Almost any med spa owner, particularly owners who want a broad understanding of the industry. 

It is especially useful for owners who don’t want their education to become overly focused on just marketing or clinical treatments. 

Format 

Primarily interview-based conversations with physicians, providers, business owners, executives, educators, and other industry experts. 

Frequency/structure 

The show is ongoing and has hundreds of episodes, making it more of an industry education library than a short-term podcast series. 

Key Takeaway

Think of Medical Spa Insider as your industry-wide briefing. 

It is a good podcast to listen to when you want to understand where the industry is headed. Not just how to get more appointments next month. 

Med Spa CEO

Publisher: Heather Terveen

Host: Heather Terveen

Format: Business-focused podcast

Frequency: ongoing, generally weekly 

Med Spa CEO is geared more towards the business owner than the provider. 

The appeal of this type of content is that it addresses a common problem in aesthetics: becoming an excellent injector doesn’t necessarily teach you how to become an excellent CEO.

Primary Topics

• Business growth 
• Leadership 
• Team building 
• Operations 
• Marketing 
• Revenue growth 
• Scaling
• Entrepreneurship 
• Owner mindset 

Ideal Audience

Established med Spa owners who are trying to transition from being the primary provider to becoming the person running the business. 

This is particularly relevant once an owner has employees, multiple providers, or ambitions to open additional locations. 

Format 

Generally interview- and discussion-driven content centered around business owners and industry experts. 

Frequency/structure 

Rather than treating it as a structured course, use it as an ongoing course of business ideas. 

Key Takeaway

Your job changes as your med spa grows. 

What works when you’re a solo injector isn’t necessarily what works when you’re managing a team of 10 or 20 people. 

Medical Millionaire

Publisher: Cameron Hemphill

Host: Cameron Hemphill

Format: Business education and interviews 

Frequency: ongoing, biweekly 

Medical Millionaire is particularly interesting for owners thinking beyond simply having a successful practice. 

The podcast positions itself around helping medical aesthetics and elective healthcare businesses scale internationally, improve performance, and build enterprise value. It specifically targets med spa owners, aesthetic leaders, plastic surgery and dermatology practices, wellness clinics, and other elective healthcare entrepreneurs. 

Primary Topics

• Scaling 
• Business strategy 
• Practice growth 
• Marketing 
• Leadership 
• Operations
• Enterprise value 
• Technology 
• Private equity 
• Exit planning 

Ideal Audience

Growth-oriented owners who want to build a substantial business rather than simply create a good-paying job for themselves. 

It’s particularly relevant for owners considering: 

• Multiple locations 
• A larger team 
• Outside investment
• An eventual sale/exit 
• Building a business that operates without them 

Format 

Interviews, expert conversations, and business-focused discussions. 

Frequency/structure 

Updated approximately every two weeks, giving owners a manageable cadence for ongoing education. 

Key Takeaway

Start thinking about your med spa as an asset, not just a practice. 

That means paying attention to systems, profitability, leadership, customer acquisition, retention, and the factors that make a company valuable beyond the owner’s personal production. 

The Business of Aesthetics Podcast 

Publisher: Business of Aesthetics 

Host: Jeffery Richmand and Naren Arulrajah

Format: interviews, expert discussions, and educational conversations 

Frequency: ongoing, weekly 

The Business of Aesthetics podcast takes a broader approach to aesthetic medicine and brings together leaders from dermatology, plastic surgery, and aesthetics. The stated goal is helping aesthetic doctors and practice owners improve their practice while also finding greater fulfillment in their work.  

Primary Topics

• Practice growth 
• Business strategy 
• Dermatology 
• Plastic surgery 
• Aesthetics 
• Markeing 
• Leadership 
• Technology 
• Financial decision-making 
• Practice management 

One particularly useful characteristic is that episodes aren’t limited to clinical education. Recent discussions have included questions such as whether an aesthetic practice can actually afford a new device and how to evaluate capital expenditures. 

Ideal Audience

Physicians, medical directors, practice owners, and more established aesthetic businesses. 

Format 

Long-form interviews and expert conversations. 

Frequency/structure 

Weekly, with a substantial back catalog. 

Key Takeaway

Good clinical practice still needs good business decisions behind them. 

This is particularly valuable when you’re considering major investments in equipment, staffing, marketing, or expansion. 

Med Spa Success Strategies 

Publisher: Med Spa Magic Marketing

Host: Ricky Shockley

Format: interview and tactical business discussions

Frequency: ongoing, weekly 

Med Spa Success Strategies is one of the more action-oriented options on the list. 

The podcast specifically focuses on helping med spa and aesthetic practice owners improve marketing and management so they can grow, scale, and achieve greater financial freedom. 

Recent episodes cover topics such as:

• AI and lead conversion 
• Speed-to-lead
• Sales conversations
• Scaling 
• Marketing 
• Differentiation 
• Patient retention 
• Equipment 
• Non-provider ownership 
• Expansion 

The podcast currently has over 150 episodes, giving owners a substantial library to work through. 

Primary Topics

• Marketing 
• Lead generation 
• Sales
• Patient conversation 
• Retention 
• Business growth 
• Operations
• AI
• Scaling 

Ideal Audience

Owners who want practical marketing and growth tactics they can implement quickly. 

Format 

Primarily interviews and tactical discussions. 

Frequency/structure 

Ongoing with frequent new episodes. 

Key Takeaway

More leads aren’t necessarily the answer. 

Improving speed-to-lead, consultation processes, conversion, follow-up, and retention can sometimes create more revenue from the demand you already have. 

Med Spa Marketing Group Chat

Publisher: Alpha Aesthetics Partners 

Host: Alpha Aesthetics Partners marketing team

Format: marketing discussions, interviews, and case studies

Frequency: ongoing, weekly 

If marketing is your biggest weakness, move this podcast toward the top of your list. 

Med Spa Marketing Group Chat is produced by the marketing team behind Alpha Aesthetics Partners and focuses specifically on the marketing side of medical spas. 

Primary Topics

• Social media 
• Content 
• Patient acquisition 
• Branding 
• Marketing trends 
• Promotions 
• Scarcity marketing 
• Patient stories 
• Case studies 
• Digital marketing 

The podcast describes itself as an insider’s guide to the evolving world of med spa marketing and emphasizes real-world strategies and case studies. 

Ideal Audience

Owners, practice managers, and marketing directors responsible for generating demand. 

Format 

Conversations between marketing professionals, interviews, and tactical discussions. 

Frequency/structure 

Ongoing, weekly. 

Key Takeaway

Marketing isn’t just posting on social media. 

The best discussions go beyond content creation into positioning, storytelling, patient psychology, campaigns, and converting attention into appointments.  

Marketing a (Multi) Million Dollar Med Spa 

Publisher: MINT Aesthetics 

Host: Kathy Taranto

Format: interviews and conversations with aesthetic professionals. 

Frequency: ongoing 

If you want to understand how successful med spas actually operate, this is one of the most relevant podcasts on the list. 

Making a (Multi) Million Dollar Med Spa is produced by MINT Aesthetics and features conversations with providers, clinic owners, physicians, and other experts about what it takes to build a successful med spa. 

The podcast has been running since 2022 and has more than 80episodes. 

Primary Topics

• Staffing 
• Marketing 
• Equipment 
• Patient experience 
• Leadership 
• Treatment planning 
• Clinical education 
• Business growth 
• Scaling locations 

Ideal Audience

Owners at virtually any stage, especially those interested in learning from operators who have actually built aesthetic practices. 

Format 

Interview-style conversation with industry experts and practitioners.

Frequency/structure 

Ongoing, with recent episodes appearing roughly biweekly. 

Key Takeaway

Learn from people who have already made, and survived, the mistakes you’re about to make. 

That’s especially valuable in areas like hiring, equipment purchase, staffing, marketing, and expansion. 

Podcast Comparison at a Glance 

Part 2: Med Spa Masterminds and Peer Communities 

Podcasts are great for learning. 

Masterminds are designed for something different: implementation and accountability. 

Instead of listening to someone explain how they grew their practice, you get the opportunity to ask: Here’s what’s happening in my practice. What would you do?

That distinction can be incredibly valuable. 

However, mastermind is also a term that’s used very loosely in the aesthetics industry. Some programs are true peer mastermind groups. Others are coaching programs, consulting arrangements, memberships, or training programs. 

Here are several worth considering. 

Aesthetic Practice Management Group (APMG)

Type: virtual mastermind/community 

Best for: practice managers and aesthetic entrepreneurs 

The organization describes itself as a virtual mastermind network for aesthetic practice managers, built around connecting managers, sharing knowledge, and improving operational performance. 

The group was founded by Brandon Mullen, who identified a need for practice managers to have a dedicated place to exchange resources and ideas. 

Primary Topics

• Practice management 
• Operations 
• Leadership 
• Team development 
• Processes 
• Patient experience 
• Marketing
• Technology 
• Problem-solving 

Ideal Audience 

Practice managers and operational leaders. 

It’s less targeted toward a solo owner looking for injector education and more useful for the person actually responsible for keeping the organization running. 

Format 

Virtual community/mastermind. 

Frequency/structure 

Community-based rather than a single one-time course, with educational and networking opportunities. 

Key Takeaway  

Your practice manager shouldn’t have to figure everything out alone. 

A strong peer network can provide answers to operational problems that aren’t found in a textbook. 

Aesthetics Junkie Mastermind

Type: marketing mastermind/coaching program 

Best for: owners who need marketing implementation 

The Aesthetics Junkie offers a marketing-focused mastermind designed around helping aesthetic practices build and implement marketing systems. 

The program includes two live group strategy calls each month, direct access through Slack, training modules, templates and systems, a private community, and implementation guidance.  

Primary Topics

• Marketing 
• Social media
• Lead generation
• Content
• Patient acquisition 
• Campaigns 
• Branding 
• Implmemtation 

Ideal Audience 

Owners who already have a good clinical operation but aren’t generating enough consistent demand. 

Format

• Group strategy calls
• Training 
• Private community 
• Direct messaging 
• Templates 
• Implementation support 

Frequency/structure 

Two live strategy calls per month, with monthly training and ongoing community support. 

Key Takeaway 

The value isn’t just learning what to do; it’s having someone help you actually do it.

The Spa Business Coach

Type: business coaching.community 

Best for: established owners looking to scale

The Spa Business Coach focuses on helping established med spa and aesthetics owners build the strategy, systems, and support necessary to scale. 

Its current offering, the Spa Profits Accelerator, is positioned around helping owners move toward six- and seven-figure businesses while reducing the degree to which the owner has to personally carry the operation. 

Primary Topics

• Business strategy 
• Financial performance 
• Operations 
• Leadership 
• Team building 
• Marketing 
• Client experience 
• Scaling 
• Owner freedom 

Ideal Audience 

Established owners who have proven demand but feel like the business is becoming too dependent on them. 

Format 

Coaching, strategy, community, and implementation support.

Frequency/structure 

Ongoing coaching/community rather than a one-time training event. 

Key Takeaway 

Scaling isn’t just about making more money. It’s about building a business that doesn’t require the owner to do everything.  

Other Mastermind-style Communities Worth Watching

The mastermind landscape changes frequently, and some programs operate more like coaching communities than traditional peer masterminds. 

That doesn’t necessarily make them less valuable. 

Mastermind Comparison 

Podcast vs Mastermind: Which Do You Need

This is ultimately the more important question. 

You don’t necessarily need a mastermind just because everyone else seems to be joining one. 

And you don’t necessarily need another podcast if you already have 47 episodes saved that you’ve never implemented. 

Think about the problem you’re trying to solve.

Choose a podcast if:

• You’re relatively new to the industry 
• You want to learn the basics 
• You have a limited budget 
• You want exposure to different perspectives 
• You enjoy self-directed learning 
• You’re looking for new ideas 

Choose a mastermind if:

• You have a specific business problem 
• You’re already implementing strategies 
• You want accountability
• You want peer feedback
• You’re struggling with scaling 
• You’re managing a team 
• You need help making difficult decisions 

Choose consulting if:

• You want personalized advice 
• You need someone to analyze your specific practice 
• You’re making a major investment 
• You’re opening another location 
• You’re restructuring your team 
• You need help with finances or operations 

How to Get the Most Out of a Med Spa Podcast

The biggest mistake owners make is passive consumption. 

Listening to 100 podcast episodes doesn’t automatically make your practice better. 

Instead, use a simple system: 

Pick one business problem 

For example: our providers aren’t producing enough revenue per hour. 

Search your podcast library for that topic

Look for episodes covering:

• Provider productivity 
• Scheduling 
• Compensation 
• Treatment plans 
• Utilization 
• Patient retention 

Take one actionable idea

Don’t try to implement 17 things. Pick one. 

Give it a deadline

For example: we’re going to test this scheduling change for 30 days. 

Measure the result 

Track the KPI that should change. 

Keep or kill it

If it works, build it into your systems. 

If it doesn’t, move on. 

How to Get the Most Out of a Mastermind

The same principle applies, but even more strongly. 

Don’t join a mastermind simply because the members are impressive. 

Ask: What specific problems do I want this group to help me solve?

Before joining, evaluate: 

Who is actually in the group?

Are they:

• Solo injectors? 
• First-time owners?
• $500K practices?
• $2M practices?
• Multi-location operators? 

You want peers who are far enough ahead to teach you but close enough to understand your problems. 

How much access do you get?

There’s a huge difference between:

One monthly webinar 

and 

two strategy calls + private communities + direct access to the mentor. 

Is there accountability?

Education without implementation is easy to ignore. 

Are members allowed to discuss real numbers? 

This can be one of the biggest benefits of a strong peer group. 

Talking about:

• Revenue 
• Payroll 
• Marketing spend 
• Profit margins
• Provider compensation 
• Equipment utilization 

Can give you context that generic business advice can’t. 

Are competitors in the same market?

This can matter more than people realize. 

A mastermind with several practices competing directly in your local market may create different dynamics than a national group with geographic exclusivity. 

Final Verdict: Where to Start?

If you’re overwhelmed by the number of options, don’t subscribe to anything. 

Start with two podcasts and one community. 

The goal isn’t to become the most educated med spa owner in the industry. 

It’s to become the owner who actually implements what they learn. 

Because the biggest difference between a struggling practice and a growing one usually isn’t access to information. 

It’s knowing which information matters, putting it into action, and having the right people around you to keep you accountable.