The best businesses don’t start with “How can I make the most money?”—they start with “How can I serve my customers better?” This reaction video breaks down why focusing on value over profit is the key to long-term success. Whether you’re detailing cars, running an online store, or offering a service, your mindset matters. Success…
Is the best way to build a strong sales team to find great salespeople first and then train them? While handling rejection is important, is it really the most important skill for success in sales? In this reaction, Matt breaks down why rapport-building, empathy, and communication skills might matter even more. People buy from those…
One of the recommendations I’ve heard from marketing people pretty much since the day I started in business twenty-five (!) years ago was that you should have a free gift to offer potential customers. You have to think any advice that’s been around that long has probably survived for a reason. And it does make…
I think the temptation of most business owners is to focus on bringing in more customers as the one thing that will solve nearly all problems. I understand the thinking! More customers mean more revenue and fresh work to keep employees busy and the firm in growth mode. If you are bringing in new business…
So, are CPAs really out here just filing your taxes without trying to save you money? Well… it depends. In this reaction, Matt breaks down why choosing the right accountant matters way more than you think. If your CPA doesn’t know what cost segregation is, it’s probably because they don’t specialize in real estate—not because…
So, can you really buy an airplane and pay zero taxes? Sounds great, right? But let’s talk about the reality behind this so-called tax hack. Yes, business equipment—including planes—can be deducted, reducing taxable profits. But this strategy isn’t as simple as it sounds. You still need to pay for the plane, cover maintenance, fuel, insurance,…
I was on vacation with my family last week which was great! But it wasn’t the kind where you are completely unplugged and off the grid, which in hindsight, I kind of wish it had been, considering the news. Unless you were off the grid yourself last week, you would have had a hard time…
There’s a popular sales tip going around: say “Most people choose this” to influence customers. But does it actually work? In this video, Matt reacts to this advice and breaks down the psychology behind it. Yes, social proof is powerful—testimonials, reviews, and referrals all help customers feel more confident in their decisions. But is this…
In this video, Matt reviews a creator who gives generic advice on what products you should sell. However, Matt doesn’t like how generic and unhelpful it is. There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch…
Ever wonder why customers aren’t buying for you or really anyone? In this video, Matt reviews 5 reasons people aren’t buying. To see if Matt agrees with these reasons, keep watching! There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good….
