small business

One of the recommendations I’ve heard from marketing people pretty much since the day I started in business twenty-five (!) years ago was that you should have a free gift to offer potential customers. You have to think any advice that’s been around that long has probably survived for a reason. And it does make…

A tiny home rental business sounds like a great idea, right? Buy a few units, rent them out, and start making passive income. But is it really that simple? In this reaction, Matt breaks down the real costs and challenges of this business model. Buying the homes is just step one—you also need land, permits,…

So, are CPAs really out here just filing your taxes without trying to save you money? Well… it depends. In this reaction, Matt breaks down why choosing the right accountant matters way more than you think. If your CPA doesn’t know what cost segregation is, it’s probably because they don’t specialize in real estate—not because…

I was on vacation with my family last week which was great! But it wasn’t the kind where you are completely unplugged and off the grid, which in hindsight, I kind of wish it had been, considering the news. Unless you were off the grid yourself last week, you would have had a hard time…

There’s a popular sales tip going around: say “Most people choose this” to influence customers. But does it actually work? In this video, Matt reacts to this advice and breaks down the psychology behind it. Yes, social proof is powerful—testimonials, reviews, and referrals all help customers feel more confident in their decisions. But is this…

Have you heard of this Steve Jobs quote about managers? In this video, Matt gives his take on how different types of managers hire. And it’s not exactly lined up to Jobs’ quote.  There are tons of people out on social media giving business advice. Some of it is good advice, but most of it…

In this video, Matt reviews a creator who gives generic advice on what products you should sell. However, Matt doesn’t like how generic and unhelpful it is. There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch…

In this version of “Would I Buy This Business”, we have commercial signage and experiential graphic design, award-winning. I feel like maybe they ran out of characters for that headline there. So commercial signage, graphic design. If we look at the stats, it’s just over $2,000,000 [2,002,787], in gross revenue. [339,250] in cash flow and…

Ever wonder why customers aren’t buying for you or really anyone? In this video, Matt reviews 5 reasons people aren’t buying. To see if Matt agrees with these reasons, keep watching!  There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good.…