Does This Sales Hiring Advice Actually Hold Up?

Does This Sales Hiring Advice Actually Hold Up?

Is the best way to build a strong sales team to find great salespeople first and then train them? While handling rejection is important, is it really the most important skill for success in sales? In this reaction, Matt breaks down why rapport-building, empathy, and communication skills might matter even more. People buy from those…

Fix the Leaks First!

Fix the Leaks First!

I think the temptation of most business owners is to focus on bringing in more customers as the one thing that will solve nearly all problems. I understand the thinking! More customers mean more revenue and fresh work to keep employees busy and the firm in growth mode. If you are bringing in new business…

The Truth About This “Magic” Sales Phrase

The Truth About This “Magic” Sales Phrase

There’s a popular sales tip going around: say “Most people choose this” to influence customers. But does it actually work? In this video, Matt reacts to this advice and breaks down the psychology behind it. Yes, social proof is powerful—testimonials, reviews, and referrals all help customers feel more confident in their decisions. But is this…