pricing

Matt reacts to a popular clip explaining how companies built on subscriptions are seen as massively more valuable — but is it always true? He unpacks the logic behind recurring revenue, challenges the “8x valuation” claim, and offers real-world advice for entrepreneurs thinking about starting (or pivoting) a business. There are tons of people out…

It’s interesting to me that for as big a part of business as price and price strategy is, you don’t hear it talked about much. In my MBA program, it was barely mentioned. If you look at the books in the business section at the bookstore, there isn’t a whole section on it. In fact,…

Pricing can be a challenge when it comes to new products or services. The video Matt reacts to explains the idea of a three-tiered pricing strategy. There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s…

There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this new series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the…

In this video, Matt reacts to whether or not this TikTok video is accurate about determining pricing. Do you think you can charge more just because you want to manifest it? There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good.…

Value and price are two very fundamental but very important concepts in business and not something I think a lot of business owners think about too much. When I ask clients about how they came up with their pricing the answer very often is along the lines of “that’s about what other people were asking”…