pricing strategy

Matt reacts to a popular clip explaining how companies built on subscriptions are seen as massively more valuable — but is it always true? He unpacks the logic behind recurring revenue, challenges the “8x valuation” claim, and offers real-world advice for entrepreneurs thinking about starting (or pivoting) a business. There are tons of people out…

Matt has reviewed a few pricing videos in the past, and today he is back with another one. This pricing video gives 4 tips for ecommerce stores specifically. As someone who has worked with thousands of ecommerce businesses, let’s watch to see if Matt agrees with any of these. There are tons of people out…

In this video, Matt reviews a video that comes down to a lesson in pricing. If you have a service-based business and feel overbooked you might not be pricing high enough. Watch to learn why you should price higher. There are tons of people out on social media giving business advice. Some of it is…

Growing your business from just you to bringing on employees is a big step forward! It can also bring some headaches such as knowing how to re-price for your service or products as well as other employee benefits to be aware of. Watch Matt react to this video on this topic and hopefully you’ll leave…

It’s interesting to me that for as big a part of business as price and price strategy is, you don’t hear it talked about much. In my MBA program, it was barely mentioned. If you look at the books in the business section at the bookstore, there isn’t a whole section on it. In fact,…

Pricing can be a challenge when it comes to new products or services. The video Matt reacts to explains the idea of a three-tiered pricing strategy. There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s…