marketing

One of the recommendations I’ve heard from marketing people pretty much since the day I started in business twenty-five (!) years ago was that you should have a free gift to offer potential customers. You have to think any advice that’s been around that long has probably survived for a reason. And it does make…

I think the temptation of most business owners is to focus on bringing in more customers as the one thing that will solve nearly all problems. I understand the thinking! More customers mean more revenue and fresh work to keep employees busy and the firm in growth mode. If you are bringing in new business…

If you are a service business and need some help getting more local business, then this video is for you. Matt is watching a video that shares what helped them grow their local business, and it’s a simple solution that most businesses don’t do. Watch to find out more.  There are tons of people out…

In this video, Matt reacts to this short video that suggests words to use in marketing. Matt believes you should test these things before blindly following. There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s…

In my specific neighborhood, there are about 250 homes. And there is one real estate agent who gets about two-thirds of the listings in the area. Her name is Sandy and she also lives in the neighborhood. If you go by the stat I found that San Diegans generally sell their homes on average after…

This video might be a little more targeted towards e-commerce sellers, but everyone should watch it anyway. In this one, he reacts to 3 tips to help sellers get more orders. Watch to see if he agrees and then tell us your thoughts in the comments. There are tons of people out on social media…

In this video, Matt shares some recent news about how McDonald’s wants to change their marketing strategy. However, it doesn’t seem like a great return on investment. We’re hoping it’s a typo in the article. Video Transcript:  Okay, so this is an article on McDonald’s, the fast food Franchise, is betting on its mobile business…

There are two general kinds of marketing a business can do. You can do brand building or you can do direct response. Brand building is what Coke does, what beer companies do, and what a lot of car companies do. They make expensive commercials whose only purpose is to remind you that they are out…

Well, the title may be slightly misleading, because when I tell you the “secret” you’re going to say that’s not a secret at all. But, in my defense, I see SO MANY small business owners blow this that it almost seems like it must be a secret or why else would it not get more…