Sales Advice for Beginners: Solid or Too Basic?
Matt reacts to a short video on the “3 golden rules of selling” and breaks down what really matters in a sales conversation. From talking to the right person to building trust, he shares practical insights and where these tips hit—or miss—the mark.
There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!
Video Transcript:
Business Advice Video:
OK, here are the three golden rules of selling. Number one, don’t try selling something to somebody who doesn’t need it. Make sure you’re talking to the right person and that you understand the pain point that they have and the value that the product has. #2, people don’t buy the best product; they buy the product they like the best. And #3, don’t talk about features, benefits, or pricing until they ask.
Matt’s Review:
OK, I would say these are generally good tips for selling. It doesn’t help to talk to somebody about something if they’re not the decision maker or they’re not the ones that can decide that they want to buy it. You can start a conversation with them, but ultimately, they’re not going to be able to make the decision. And you might have to have the whole conversation again with somebody else who can make that decision. So it’s helpful to make sure you’re talking to the right person to start. And then I would agree that you, you know, really want to have a rapport with that person. You want to understand their needs because there’s no point in trying to sell them something they can’t use or isn’t a good fit. One, because you’re not likely to have a happy customer, even if you end up making a sale, because they’re going to figure out what you sold them doesn’t really work for what they needed. But just in general, right, it’s kind of a waste of time to spend a lot of time trying to sell somebody on something that’s not gonna help them. So, I would say these are good tips for selling. Obviously, very high level, very simplified. But generally, if you start with these things, then you’ll have better results than if you’re not doing these things and trying to work on tactics or something you know more detailed that misses the high-level starting point of sell to somebody who can buy, sell to somebody who needs what you’re selling, and sell to somebody that you’ve built a relationship with before trying to convince them to say yes.