Is This AI Agency Pitch a Scam?
In this video, Matt reacts to a viral pitch claiming that AI is not the future—because it’s already here—and that you can start making $10K/month offering AI services to businesses. But here’s the problem: if it’s such a golden opportunity, why is the speaker selling a course instead of doing it herself?
Matt breaks down why this kind of pitch is misleading, the real economics of offering AI services, and what entrepreneurs actually care about when hiring agencies.
There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!
Video Transcript:
Business Advice Video:
AI is not the future. Because it is right now. People are already making $10,000 plus per month. Businesses are paying thousands of dollars to automate their operations and streamline all their marketing. And literally most don’t even know how to use these AI tools like ChatGPT or Midjourney. This is where you come in. Imagine offering AI-powered solutions to busy entrepreneurs. You don’t even need to be an expert; you just need the right tools and strategies, and I’ll give them to you. My course, AI Agency Elite, is opening really soon. You can get on the wait list, get exclusive discounts. Do not miss your chance to launch your agency in 2025.
Matt’s Review:
Okay, there’s a few things wrong with this. The first thing is, if it’s such a huge opportunity, right? It’s so easy to do, you can make five to $10,000 a month easily. Why is she selling courses? Why isn’t she out killing it with her own AI agency and not wasting time selling courses to people who then become her competition, right? So anytime you see a situation like that, be immediately suspicious.* But here’s the thing to understand, right? Entrepreneurs are not saying, oh my gosh, I need to be using AI tools but I don’t know how so I got to pay somebody thousands of dollars to do it. Entrepreneurs and business owners in general don’t really care what the tools are, right? They’re not looking to learn them, they’re not necessarily looking to just use them just because. What they care about is, is our marketing effective, are we getting clients? So, if they’re not currently spending any money on that now because they’ve already got good customer flow, they’ve got good referrals, whatever. They’re not just going to start spending money just to do it, just so that they can get in on it. They’re only going to be already spending money with some other marketing agency that may not be using all the AI tools. And the only reason they’re going to switch from somebody who they’re already paying a lot of money to do marketing for them is if you can convince them that you can do it either better than their current solution or the same, but for less. You might be able to do it for less using AI tools, but now you’re cutting into your own margins. And changes are, whoever they’re working with has also started using AI tools and now can compete with you on price or get the same results that you’re going to be getting using the same AI tools that they’re already using. So this whole idea that there’s this giant market of people waiting to spend thousands of dollars just because there’s new tools out there is complete fantasy. People who are going to spend money on marketing are going to spend it no matter what the tools are, and people who aren’t going to spend it don’t care what tools are available, they weren’t going to buy it anyway. So you’re really back to competing with all the other marketing agencies out there for the pool of customers who are already spending money with marketing agencies, trying to take business away from them. So the idea that there’s this huge open market is not true. And that’s exactly why she’s selling courses and not doing it herself, because it’s much easier to tell you there’s easy money to be made and sell you a course on how to do it than it is to actually go out and make that money doing it.
