I am back from vacation (had a great time, thanks for asking 🙂 ) and super excited to kick off this webinar series for our Growth and Premium CapForge clients. It starts next week, Wednesday at 9 am Pacific. An email will be sent out soon to get your Zoom link!
I am excited because I think this is the number one best thing a business owner can do for their business. Not necessarily double your profits (although that is definitely great), but learn more about how to think about your business as a money-generating machine you can fine-tune to give you everything else you want in life (financial freedom and time freedom, which then allows you to do just about anything else you want!).
Face it- most of us as entrepreneurs work on today’s problems. It’s the nature of being a business owner. This client called in upset, that vendor just ran out of stock on what they were supposed to be sending today, these bills are due, that key employee just gave notice, etc.
Check out what else we’ve been up to!
- Matt Reviews: Are These Really the Reasons Why You Haven’t Started an E-commerce Business? (Short Video)
- Matt Reviews: Should You Become an Amazon Affiliate? (Short Video)
- Matt Reviews: Is This Course a Wealth Builder or a Scam? (Short Video)
- Business for Sale, Would I Buy It? | Two Hero SKU Amazon FBA Store (Short Video)
- From Data to Dollars: Analyzing Profitability in EU and USA Amazon Markets (Webinar)
Most of the time, and all the time if you let it happen, you are just focused on putting out today’s fires and making sure there is enough money in the bank to pay all the bills.
Now combine that with the fact that most business owners didn’t get into business with any real formal business training. They have some skill or desire to do something, and they launched into it but never had classes on how to read a financial statement, how to optimize pricing, how to manage difficult employees, how to do marketing on a budget, or build a brand or any of that stuff.
They end up winging it on their own at first and then later with the help of hired providers, who may or may not be very good themselves.
So, while we are very much going to talk about how to evaluate where you are today in your business and then build a road map to actually, literally and assuredly doubling your profits over the next twelve months, it’s going to be a lot more than that.
I am going to go over what I’ve learned in 26 years of running businesses about how to fundamentally think about your time, your business, and your goals so you can make sure your business is working for you- hard and smart, not you being a slave to your business.
And the good part is it’s not any harder than what you are doing now, and in fact 12 months from now it’s going to be easier- because you’ll be less stressed and have more time and a much clearer path forward to doubling again and so on, but not having it have to be all about your time and your effort. It’s just a process and a shift in thinking.
Doubling your profits is simply doing the basic math to show you what it takes and the steps needed to make those numbers real. Sound simple? It is simple. Not easy, necessarily, but simple and proven and as much a sure thing as the sun rising tomorrow.
Is there a catch? Yes. If your business is losing money, this may not work for you. It depends on why it’s losing money. If you’ve just started and you’re ramping up, no problem. If you were profitable, but things have taken a turn and now you’re not, it may be a problem depending on why it went down in the first place.
If you’ve been at it for a while and never had a profit at the operating level, then this may really not work. You can’t double what isn’t working at all.
But don’t despair just yet if this is you- first figure out which kind of not profitable you are and why. Then, worst case, if it can’t be recovered, isn’t it better to find out sooner rather than later before you really dig yourself a hole, so you can move on to something that will work? Of the 17 businesses I’ve had, only six of them worked. It’s OK and normal to have something not work, but it’s not OK to pretend it is and blindly trudge on until it completely ruins you!
Bottom line is, we’re going to double your bottom lines! And along the way, you’re going to learn all you need to know about running a top-notch, high-performing, low-stress, super valuable business in hardly any time at all. I look forward to seeing you there!
If you’re not a CapForge Growth or Premium client, but you’d like to learn how to double your profits and run a hyper-successful business, just click here to register for a free version of this webinar to decide if you want to join us!