Med Spas

Running a medical spa can sometimes feel like you’re operating in two businesses at once.  On one side, you’re running a healthcare-related practice with regulations, providers, compliance requirements, and clinical responsibilities.  On the other, you’re running a business that needs marketing, sales, customer service, financial management, staffing, and growth strategies.  That’s a lot for one…

If you own a medical spa, you’ve probably heard of the American Med Spa Association (AmSpa). AmSpa has become one of the most recognizable organizations in the medical aesthetics industry, offering resources focused on legal compliance, education, networking, industry data, and business growth.  But there’s an important question every med spa owner should ask before…

Joining a med spa association can give you access to education, networking, legal resources, industry data, vendor discounts, and a community of other business owners.  But that doesn’t mean every association is right for every practice.  A solo injector has very different needs from a five-location medical spa. A traditional day spa that recently added…

Running a successful medical spa requires more than providing great treatments. Owners also have to stay current on regulations, train their teams, understand industry trends, build professional relationships, and make smart decisions about vendors and technology.  That is where industry associations and professional communities can help.  The right association can give you access to education,…

Payroll is usually one of the largest expenses for a medical spa.  And that makes it one of the most important numbers for an owner to monitor.  A med spa can have strong revenue, a full appointment book, and plenty of patients, and still struggle to generate a healthy profit if too much of that…

Revenue is one of the first numbers most med spa owners look at.  But revenue doesn’t tell you whether the business is actually making money.  A med spa generating $2 million in annual revenue can be less profitable than one generating $1 million if its payroll, rent, marketing, inventory, and other operating costs are too…

Getting a new med spa client is only the beginning.  The real value comes from getting that client to come back.  A patient who visits once and never returns may generate revenue, but a patient who returns every few months for treatments, purchases skincare, joins a membership, and refers friends can be worth thousands of…

Running a successful med spa requires more than watching revenue.  Revenue tells you how much money is coming into the business. It doesn’t tell you whether your providers are productive, whether patients are coming back, whether your treatment rooms are being used efficiently, or whether you’re actually keeping enough of the money you generate.  That’s…

Running a profitable med spa requires more than looking at your bank balance and checking whether you made it last month.  A healthy practice needs a consistent financial review process.  Every month, med spa owners should know: The good news is that you don’t need to spend hours buried in spreadsheets every day.  A monthly…