Entrepreneur Tips

I spend a lot of time talking about how to build your business up and increase your profitability. But I don’t generally spend time talking about one of the single easiest things you can do to accomplish that profit boost, so I’m going to fix that now. Profit is simply the math equation of income…

A med spa conference can cost thousands of dollars. Once you add registration, airfare, hotel, meals, transportation, and the costs of being away from your practice, a three- or four-day conference can become a significant investment.  And that’s before you spend a dollar on a new device, software platform, or service you discover while you’re…

If you own or operate a medical spa, attending the right industry conference can be one of the fastest ways to learn, network, discover new technology, and find ideas you can bring back to your practice.  But not every med spa conference is created equal.  Some events are heavily focused on clinical education. Others are…

Attending a medical spa conference can be a great investment You can learn new techniques, discover new technology, meet other practice owners, find new vendors, earn continuing education credits, and come home with ideas that could improve your practice.  But that’s one problem: Conferences can be overwhelming.  You’re traveling to an unfamiliar city, spending three…

Last week I was at a conference in Toronto for accountants, and one of the biggest takeaways was how many were looking for more qualified leads. They felt the other parts of their business were going well, but they wanted to speak with more business owners looking for accounting services. Then right when I got…

Running a medical spa can sometimes feel like you’re operating in two businesses at once.  On one side, you’re running a healthcare-related practice with regulations, providers, compliance requirements, and clinical responsibilities.  On the other, you’re running a business that needs marketing, sales, customer service, financial management, staffing, and growth strategies.  That’s a lot for one…

If you own a medical spa, you’ve probably heard of the American Med Spa Association (AmSpa). AmSpa has become one of the most recognizable organizations in the medical aesthetics industry, offering resources focused on legal compliance, education, networking, industry data, and business growth.  But there’s an important question every med spa owner should ask before…

Joining a med spa association can give you access to education, networking, legal resources, industry data, vendor discounts, and a community of other business owners.  But that doesn’t mean every association is right for every practice.  A solo injector has very different needs from a five-location medical spa. A traditional day spa that recently added…

Running a successful medical spa requires more than providing great treatments. Owners also have to stay current on regulations, train their teams, understand industry trends, build professional relationships, and make smart decisions about vendors and technology.  That is where industry associations and professional communities can help.  The right association can give you access to education,…