Monthly Archives: September 2021

  If you’re an Amazon seller who has managed to skate by without product liability insurance, that may not be the case for much longer.  Last month, Amazon announced a new policy requiring sellers who have made at least $10k in sales for any given month to carry product liability insurance. The new policy, which…

Have you ever stayed in a relationship longer than you should have? Forced yourself to go to an event you were dreading because the tickets had already been paid for? Held onto clothes you don’t wear because they were expensive? All of these are examples of the “sunk cost effect.” Also known as the sunk…

The explosion of the e-commerce industry in recent years has given rise to a number of Amazon agencies that claim to help sellers grow their online businesses. But is there any merit to this claim? To find out, we spoke to Chris Yeakey, founder of Black Caiman Media, a full-service Amazon agency and consultancy. His…