The following is a guest post from Brian Link, CapForge’s own WordPress and web app provider of the last decade! WordPress is very popular. It’s so popular that over 40% of all websites use it as their content management system. WordPress powers simple blogs, corporate websites, e-commerce stores, and much more. You visit dozens of…
Email marketing is an effective tool for generating website traffic and connecting with your target audience. According to Statista, email marketing generated $8.49 billion in revenue in 2021, and they predict the numbers to keep rising to $17.9 billion in 2027. If you haven’t built an email list for your business yet, now is the…
It’s almost 1099 time of year again! But what does that mean and who should pay attention? Read on to find out! First, if you don’t remember from the last couple years, the IRS came up with a new form- the 1099-NEC. For the last hundred years it was the 1099 MISC but then they…
Learn from the rental car company’s mistakes. If you find your business making these same mistakes get working on change or prepare to have your lunch eaten! I don’t know if you’ve tried to rent a car lately, but it really sucks. The inventory is low, the prices are high and the lines are long….
Have you ever stayed in a relationship longer than you should have? Forced yourself to go to an event you were dreading because the tickets had already been paid for? Held onto clothes you don’t wear because they were expensive? All of these are examples of the “sunk cost effect.” Also known as the sunk…
It’s every entrepreneur’s worst nightmare: a failed business. Unfortunately, that “nightmare” is all-too-common a reality for new business owners, as evidenced by a 2019 study showing that 11 out of 12 startups fail. Put another way, your chances of succeeding as an entrepreneur are a little less than one in 10. Ouch! Of course,…
Generally speaking, entrepreneurs do NOT like competition! And can you really blame them? As a business owner, competition makes things a lot more… let’s just say… challenging. But what if that’s not necessarily a bad thing? In fact, what if (bear with us here) the challenges brought on by competition lead to better products and…
Have you ever purchased something—whether that be a car, a TV, or a computer—only for it to turn out to be a total dud? That regrettable outcome could have very well been avoided had you practiced what is known as “due diligence.” In a general sense, due diligence refers to the process of exercising…
FOMO. If you haven’t seen the acronym before, it stands for “fear of missing out.” And when it comes to e-commerce, every brick and mortar store should have FOMO. That’s because, as the latest statistics show, e-commerce accounts for approximately 18% of all retail sales worldwide. In other words, if you operate a brick…
They say that knowledge is power, but in the world of taxes, it’s more like knowledge is money! Take it from us. As professional accountants, we’ve seen small business owners lose out on thousands of dollars in tax breaks because they didn’t know they could deduct certain expenses. We don’t want to see that…