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Month: May 2022

Trust Badges: Why You Need Them

As more and more people transition to online shopping, customers have become more self-aware of their purchases. They pay close attention to details more than ever, meaning businesses must adapt to this behavior to obtain the trust of their consumers. One way to achieve this is through trust badges, which help reinforce the trust factor…

TikTok Advertising Basics You Need to Know

If you’re looking for ways to drive growth in your business, you should strongly consider TikTok advertising. The Gen Z population favors TikTok as their platform of choice, with over 80 million active users in the U.S. alone. The potential for sales exists, and you’d be remiss not to consider TikTok advertising as part of…

Social Proof: Here’s How it Works

When people shop online, they often turn to reviews to make an informed buying decision. It’s rare for someone to purchase a product with zero ratings than one with several buyer reviews. Why? Because of social proof. Humans are social creatures, and we have this innate desire to fit in with the rest of the…

Insurance Agency Tools Your Business Needs

Working in the insurance industry is fast-paced, and agents need the right tools to facilitate their work. You only have so much time in your hands to negotiate insurance, so you want to get help as much as possible. Thankfully, insurance agency tools exist, with newer technology helping streamline processes and maximize employee productivity. Savvy…

How to Calculate Add-Backs in Your Online Business (And Why They Matter)

The following is a guest post from Quiet Light.  There is a great deal that goes into determining the value of an online business. Especially for entrepreneurs that aren’t financially minded, the calculations can seem overwhelmingly complex. It’s easy to lose track of certain variables. Add-backs rank among the most commonly overlooked or misunderstood elements…

Top Law Firm Software for Attorneys

Whether you run a solo practice or part of a bigger law firm, using the right software can make a huge difference in your day-to-day tasks. The legal industry quickly adopted technologies that aided in their productivity, as 64% of attorneys say tech tools led to better workflow in their organization in 2020. As remote…

Social Commerce: An Introduction

So you’re browsing through your feed as usual, and you happen to see an advertisement on Facebook. The ad features a model wearing a bright yellow puffer coat, and without a second thought, you instantly click on the ad. You arrive at a product page, and after browsing through a couple of photos, you check…

How to Reduce Bounce Rate With These 8 Tips

Many brands compete for visibility online because engagement puts you in the best position to succeed. But what happens when you generate traffic and your site visitors leave without interacting? You get poor conversions, and your bounce rate increases. A high bounce rate indicates there’s something wrong with your site. Perhaps your call-to-action isn’t clear,…

Conversational Marketing: Here’s How it Works

Perhaps you’ve heard of the term conversational marketing before, but you’re unsure exactly what it is. In a nutshell, conversational marketing is a one-on-one interaction with a prospect. The goal is to create personalized experiences and open up opportunities for your business through messaging apps. As chatbots become an integral part of a brand’s website,…

How to Keep Your WordPress Site Safe and Secure

The following is a guest post from Brian Link, CapForge’s own WordPress and web app provider of the last decade!  WordPress is very popular. It’s so popular that over 40% of all websites use it as their content management system. WordPress powers simple blogs, corporate websites, e-commerce stores, and much more. You visit dozens of…