Best E-commerce KPIs You Should Keep Track Of

Best E-commerce KPIs You Should Keep Track Of

If you’ve ever wondered what separates a thriving e-commerce business from an unsuccessful one, it’s tracking key performance indicators (KPIs) that make the difference. Successful entrepreneurs understand the power of data and how to use it to their advantage. When you know the best e-commerce KPIs to track, you’ll have a clearer picture of where…

Should You Let Customers Keep Refunded Products?

Should You Let Customers Keep Refunded Products?

Despite the busy holidays, major retailers like Amazon, Walmart, and Target have taken a different approach to product refunds. Instead of asking consumers to return the product, retailers are telling them to keep it. It’s an unexpected response that’s garnered attention from the e-commerce world. Why do big companies let customers keep refunded products? And…