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Month: September 2021

Beware the Dangers of the Sunk Cost Effect

Have you ever stayed in a relationship longer than you should have? Forced yourself to go to an event you were dreading because the tickets had already been paid for? Held onto clothes you don’t wear because they were expensive? All of these are examples of the “sunk cost effect.” Also known as the sunk…

Everything You Need to Know About Amazon Agencies

The explosion of the e-commerce industry in recent years has given rise to a number of Amazon agencies that claim to help sellers grow their online businesses. But is there any merit to this claim? To find out, we spoke to Chris Yeakey, founder of Black Caiman Media, a full-service Amazon agency and consultancy. His…