Monthly Archives: January 2016

ET10- Building an 8 Figure Government Contracting Business

From Navy SEAL to Cyber Security Guru Eric Basu Has Had Quite A Ride

ScreenShot005Today’s podcast is with my good friend Eric Basu who heads a large government contracting business he started from scratch while originally working on starting a biotech firm.

Eric and I discuss a lot about what is means to be an entrepreneur and how there are no shortage of ideas to pursue and businesses to spot if you are in the right mindset and ready to pursue the goal of being your own boss. Not everyone is built to do it but if you are and it’s what is inside you then you really can’t fail as long as you don’t give up trying.

Although we didn’t talk about it much, I imagine many of the qualities that made Eric able to become a Navy SEAL are the same ones that allow him to start a business and see if through good times and bad. Continue reading

ET9- Getting Great PR as a Small Business

beardenBrittany Bearden is a PR expert. So naturally I wanted to pick her brain as to how to go about getting good press for my small business- or any business, for that matter.

I know that having a third party write nice things about my company is worth a lot more than me buying an ad to say the same thing- but how do you get it to happen in the first place?

And, what happens if the business you are in isn’t exactly the kind people are excite to chat about at cocktail parties? Can you still land press coverage and free media mentions? Yes!

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ET8- Starting an HR Service Business from Scratch

How Great Service and Niche Focus Can Makes For Fast Growth

matt vaadiMatt Vaadi and I had a great discussion about building a services company the way it should be done. That is, you look at all the weak points in the way the existing businesses do it and then you design a company from the ground up that overcomes those problems.

What you get is a killer solution that beats the competition just by the nature of the way it was built- before you even get into marketing and branding and all the rest.

This is how he built his company ERG HR and how I built CapForge Bookkeeping. He ran through the startup story and he and I also agreed on another important concept- it is far easier to start a business in an industry in which you are already intimately familiar than it is to start off in something brand new.

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ET7- Online Magazine Business w/Henry Reith

Making Money Online With A Magazine App

issue7-hdHenry Reith is the founder of an online magazine and content app but the interesting part is it came out of an original desire to network in person with locals in his demographic.

Once the networking got going though the group needed a way to stay in touch and there was a demand for content and education that exceeded what they could get through in the in person events.

Henry saw an opportunity to expand beyond the face to face and built up the online presence. Now they offer regular webinars and tons of great content on the website and through an app.

It’s a classic example of a kind of accidental business opportunity that turned out to be something really cool and much bigger than was originally anticipated.

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ET6- Blind Blogger Max Ivey- No Excuses!

If A Blind Guy Can Make Money Online, Why Can’t You?

ScreenShot003Max Ivey is just a regular guy who was in the carnival and midway business for years before he decided to start an online ecommerce business selling used carnival gear and trailers and brokering sales between private parties. The only catch is he is now blind, and was when he started his online business.

I talked to Max for awhile about the carnival business because to me that is an interesting business and one I knew nothing about. He filled me in on the details and contrary to my perception that it was fading out he says it is still going strong just changing format.

I then chatted with him about his online business and the challenges that holds for him. Turns out they are the same as for any other online entrepreneur- getting traffic, worrying about conversions, collecting emails, etc.

But Max has the additional challenge of not being able to see what is on the screen!

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ET-5 What It Takes to Be an Entrepreneur

Do You Have It In You to Be Your Own Boss?

3ingredientsOn the premier edition of Questions and Rants on the podcast, I address the question I get all the time from would be entrepreneurs- “Do I have what it takes to make it in my own business?”

On these special editions of the podcast I tackle a common topic in the startup and entrepreneurship world and share my own experience as well as what I’ve learned from interacting with hundreds of other business owners over the years.

In this edition I share some of the story on how I got started in moving away from being an employee and onto the path of becoming a business owner. I also break down what I think are the three main things any entrepreneur needs in order to maximize their chances of small business success. Luckily, these are things that are not a secret and things anyway can get or develop within themselves.

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ET-4 Turning Music Passion Into 6 Figure Sales

acousticspotHow Josh Turned His Love Of Music Into A Thriving Business

Josh is a very successful and yet humble guy. Like me, he is kind of laid back and mellow when you meet him and he likes to enjoy the San Diego lifestyle: surfing, catching a sunset, enjoying a craft beer and listening to great live music.

The similarities end when it comes to music, however. I like to listen but Josh used to play- a lot. He has a true passion for music and would have loved to have been a rock star. OK, I would have liked to have been a rock star, too. But unlike me, Josh can play. Really well. But still, he came to realize his professional life was probably not going to be as a musician. So he went into other things.

Soon enough though, he realized he could remain close to music and make a living working with musicians even if he wasn’t performing. He found a sizable gap in the market for connecting musicians with venues looking for regular live performances. As a result of that, he launched The Acoustic Spot.

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ET-3 Most Common Startup Questions w/Jeff Stoller

You Need More Than Just A Great Idea!

jeffstollerToday’s episode is with a very accomplished gentleman named Jeff Stoller. Jeff has quite the entrepreneurial resume.

He was the President of Stoller & Associates, a firm that consulted and created business plans for a wide array of companies from start-ups to major corporations. He also ran Stoller Publications during which time he developed products for The Rolling Stones, Playboy and Warner Brothers. He is currently working on releasing an app, called “IntiMates”, to help families and couples strengthen their relationships.

Aside from all that, he wrote a book, which you can find on Amazon in English and Spanish, for people thinking about starting a business. The main idea behind the book is that a good idea for a business is a nice start, but there is a whole lot more you need.

I definitely agree! While just getting started and making some initial sales is very important, there are lots of other considerations for becoming a business owner that you have to deal with. None of them, on there own, are too onerous, but left undone they can cumulatively become kind of overwhelming and in some cases can end costing you a lot of time and money that you could have avoided if you’d handled them sooner.

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CapForge Partners with Quickpay Funding

They started as a client but have now also become a partner. They provide factoring services, which is a handy way to manage cash flow when you have invoices coming in but not the cash they represent.

Here’s the press release that explains it:

Quickpay Funding, LLC and CapForge Bookkeeping Pros Announce Strategic Partnership to Help Small Businesses

New Agreements brings additional benefits to Small Business Owners in key industries needing flexible working capital and professional bookkeeping services.

San Diego, CA — (ReleaseWire) — 01/05/2016 — Quickpay Funding, LLC and CapForge, Inc. announced today a Partnership Agreement to cross-market services to small businesses throughout the country. This relationship further expands Quickpay Funding’s value proposition for small business owners in Transportation, Distribution, Produce, Services, Marine, Energy, Cross Border Trade, and other industries. Quickpay Funding clients will benefit greatly by having access to CapForge professional bookkeeping services and QuickBooks expertise nationwide. Quickpay Funding will offer CapForge bookkeeping services to their clientele at a special rate, saving them time and money on an important and time consuming task for all small business owners – bookkeeping, reconciling entries, and balancing their books. By working together, CapForge gains access to Quickpay Funding marketing resources, marketing campaigns, and fast-growing clientele.

Quickpay Funding is very proud to formalize this strategic partnership with CapForge, Matt Remuzzi, and his professional support team. “We have been working closely with CapForge for some time and realized the awesome help and support that they provide to small business owners nationwide.” says Quickpay Funding President and CEO Juan G. Estrada. “Year end is the perfect time to offer these services to our clients. We understand the need for our clients to have their books in order, reconcile financial entries, and prepare for tax time. As CapForge grows their presence, our focus on many fast growing segments can help support that growth. We see excellent benefits for our clients and mutual synergies by working with CapForge. They are a perfect business partner and support our value proposition. We believe in offering industry leading products and services to our clients and CapForge is certainly an industry leader in their business. There are many ways that we see us working together and partnering up to bundle financial solutions and professional bookkeeping support to small businesses throughout the country.”

About CapForge, Inc.
CapForge, Inc. is a well-established professional bookkeeping services company in business since 2000. CapForge is based in San Diego and serves clients in many industries throughout the country. Matt Remuzzi, President & CEO, has a BA and MBA, various bookkeeping certifications, and has been a Quickbooks Pro Advisor for years. CapForge has a team of professionals ready to help any small company with their bookkeeping and financial entries. Matt wrote an eBook on Quickbooks that is published through “QuickBooks Bookkeeping: The 10 Most Common Mistakes Everyone Makes and How to Fix Them”) CapForge is launching a valuable and informative podcast series on January 4th, 2016 called “Entrepreneur Talk, covering success stories, lessons, and tips for business owners and startups.” See their website at for more information.

Quickpay Funding, LLC was founded to provide small- and medium-sized businesses with the funds they need to grow and succeed. The company’s driving mission is to offer specialized factoring products, best-in-class customer service, and timely credit decisions. More information can be found on their website

ET-2 Winning Through Amazing Customer Service w/Adam Toporek

adamService Can Be Your Differentiator No Matter What Size Your Business

Adam and I have one key thing in common- we both think that amazing customer service is one of the key ingredients to having a very successful small business.

He believes it so much he wrote a book and has a business centered around showing business owners how to do amazing customer service right. His website and business name kind of says it all: Customers That Stick.

On top of that, he is the co-host of the Crack the Customer Code podcast. Let’s just say the man believes in winning through service.

And he’s right. Most businesses aren’t that different from each other in what they do – at least as far the customer can see. One landscaping business looks pretty much like another from the outside. So how can one keep growing and adding customers and getting referrals while another seemingly similar business languish without growth and barely keeping the customers it has? Great service.

That’s the way to set yourself apart.

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