Month: September 2015

New CapForge Compare and Contrast Advertising Plan

This seemed like a fun way to explain our business to potential new clients. Visually, using a metaphor that hopefully makes our value proposition clear and entices the viewer to pursue more information. Plus, it just seemed kind of fun! And no seals were harmed in the making of this ad, so it’s really win-win-win…

How to Quickly Analyze a Business for Sale

If you are looking at buying a business as a way of getting started in your own business, then you need to learn how to quickly and heartlessly tear the business apart so you know if it s worthy of any more of your time. Once you’ve done it a few times, and learned the…

The Importance of Timing in Starting a Business

There are right now literally millions of people telling themselves they are going to start their own business just as soon as the time is right. Many of them are fooling themselves, and they are never going to start a business. The excuses they tell themselves, however, sound like valid reasons to wait. Some of…