Why “No” Is a Great Business Strategy

saying no to the right thingsThere are lots of things in business driving you toward saying “yes” but that is often not the best idea.

For example, everyone’s heard “the customer is always right” but that isn’t always the case and you can be led down the wrong path by mindlessly following that saying. Sometimes the customer is right, but not right for you.

And sometimes the customer is just plain wrong . You don’t want to make enemies but if you can extricate yourself from the situation you can move on to better things and not go through the brain damage of trying to make a bad situation livable.

Learning how to say no is a matter of figuring out Continue reading

Does Postcard Marketing Work?

boxofreceiptspostcardThe question of how to grow a business is one that nearly all of our clients ask themselves on a regular basis.

Very few businesses can survive for long if they aren’t growing because costs never stop rising and there is virtually always attrition in sales no matter what you are selling.

So some amount of growth is necessary just to stand still. And most small business owners are looking to do more than stand still.

It’s also a question I ask myself frequently, since I too am interested in growing CapForge well beyond its current size. The basic response to the question is usually in the form of your choices for growth:

  • Sell more of the same to existing customers
  • Sell new things to existing customers
  • Add more customers

For us, I think we are doing the first two pretty well, although of course there is room for improvement. But I want to focus on the third option for right now, and so then the question becomes: what is the best way to add more customers?

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Planning Your Shark Tank Debut

I’ve been watching a lot of Shark Tank recently, partly because I like the show and partly because there isn’t much elshark-tankse on I want to see. You can only watch so many Modern Family reruns…

Although the primary goal of going on the show for the business owners is to get an investment in their business, there are a lot of things a business owner can learn by watching even if they aren’t seeking an investment.

Things a lot of business owners would be wise to consider!

For example, how would you do on Shark Tank if for some reason you were invited to go on there?

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Don’t Sell Your Business (Until You Read This!)

biz for saleIf you have owned a business for any length of time (and I am including periods as short as a few weeks!) you’ve thought of selling it.

Everyone has days where one thing after another goes wrong and you think maybe I should just sell this thing and go do something else.

Sometimes you get into a funk where all you can think about is how great things would be if you sold the business and didn’t have to come in. Not. One. More. $%^&*@! time.

I’ve certainly been there. I’ve thought to myself that if someone offered me a fair price today I’d take the money in heartbeat. They can have the business and they’re welcome to it!

But there is a big problem with that. You can’t sell it for enough. Not nearly.

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