Unbelievable Exercise Machine Business- Can You Make Any Money With an Ultra High End Pricing Strategy?

I was flipping through a Kiplinger’s magazine, when I came across an ad for an exercise machine promising a full workout in only four minutes. I don’t normally pay much attention, since I generally believe that most exercise machines, like most diet pills and diet plans, are simply a way to take money from people…

How to Build Support for Starting Your Business Among Your Family and Friends

Having people backing you who believe in what you are doing can make a crucial difference in your overall chances for success. If you are single and have no one depending on you, this is the easiest situation to be in when starting a business. You may or may not have your patents and friends…

Understanding Risk and How it Relates to Your Business

Lots of people will tell you that entrepreneurs are risk takers. That isn’t actually true. Most of the entrepreneurs I know would rather avoid risk. What they want to do is maximize their success by jumping into sure things that other people haven’t discovered yet. They use their inside knowledge or insight to make a…

Business Startup Question- Do What You Love or Do What You Know? I’ve Got the Answer!

This is a frequent topic of conversation among people considering entrepreneurial ventures- is it better to do what you know or do what you love? My response is that it is usually best to do what you know in a way that you can love. For me, I love working with entrepreneurs and hearing about…